There is no point in having a website if no one can find it. One of the best and easiest ways to improve the online visibility of your website is to use blogs. Writing blogs, or even coming up with ideas
for blogs can be daunting, which is why we have compiled a list of suggestions for your beef meat-box business.
If you run another farm diversification business, check out this blog for more ideas.
Why is blogging so useful for your beef meat-box business?
One of the best things you can do to improve the visibility of your website is to create targeted blog content that is SEO (search engine optimisation) friendly. To make blogs SEO friendly, you need to cover topics that resonate with your ideal client and match how they search for your solution or business online. You can use guesswork to do this, but we would always recommend having keyword analysis completed to have a clearer picture of the topics and phrases you should be focusing on. You can have this done through our friends at SEO Angel. You will also need to make sure you understand how to upload blogs to your website and check the SEO settings while doing this. For WordPress sites, Yoast is a very easy way to make sure you have checked off all the SEO tasks during the upload process.
You might be surprised to learn what words or phrases your customers are searching for online, or more importantly, what words they aren’t using. You might think your customers would be interested in searching for your business via terms like organic beef, but it may turn out that high-welfare beef is a more effective term for gaining visibility.
As a beef meat-box business, you sell directly to consumers. Blogs can make an especially large impact on direct-to-consumer businesses, particularly recipe blogs for food producers. They are one of the easiest blogs to write and tend to be very well received by customers. They are also easy to recycle into other formats and marketing channels. For example, recipe blogs can be turned into videos to use as reels on Instagram.
We often find that farmers, and especially farmers’ wives, will have a store of fantastic seasonal recipes that they have used for many years. You can draw on these to create blog content. Recipes help to sell your produce by linking the recipe to a buy-ingredients option, but they can also be used to encourage customers to try ingredients they are unsure about. We find this particularly useful for meat producers who want to get a better carcass balance, as they can use recipes to teach their customers how to cook with less common cuts of meat or with offal. Blog ideas could be:
What is oxtail and how do you cook it?
Or
Mr Farmer’s favourite beef and liver pie
Or
Beef and ale stew with herby dumplings
For more recipe blog ideas and information, check out this blog
You can use blogs to educate your customers on your products. Educating your customers on your processes and what to expect from your beef meat-boxes means you can manage your customers expectations, and as such, reduce the likelihood of unhappy customers. Most of the time, unhappy customers come from the customers’ expectations not being met, and more often than not, this is a communication or education issue. By the same token, this type of educational content also helps to reduce any concerns around purchasing and can be used to encourage customers to try something new.
A blog that manages expectations should relate to a frequently asked question or information about how your product is delivered/packaged. For example:
7 things to know about our beef meat-boxes
This could include information about how the meat is butchered, what the box will include, how the box is packaged and how it is delivered.
A blog that reduces purchase fears could relate to educating customers on unusual meat cuts or providing guidance on frequent customer concerns. For example:
5 cuts of beef you should try and why!
This blog should include top tips, the benefits of eating offal or nose-to-tail, and some recipe ideas that could be linked to other recipe-style blogs as we mentioned above.
You will notice many of the blog titles suggested in this blog and many on our website have numbers in them. This is for a good reason. Statistically, people are far more likely to click on a blog that is in a list format or has a number in the title. In fact, depending on your industry, it is up to 7 times more likely that someone will click on the blog if it has a number in the title.
The choice of number is also important. Human psychology means we are more likely to engage/notice some numbers over others. Prime numbers such as 3, 5, and 7 are top of this list, but 10 also ranks well, as do odd multiples of 7, such as 21 and 35. For most blog content, I would try to stick to 3, 5, 7, or 10 as any more than that and it can become too long or the quality of the content will drop which has a negative impact on SEO ranking.
Using numbers can also be helpful if you are not a keen or confident blog writer, as it can help to focus your thoughts and encourage you to complete sections of the blog like a checklist, making the process less painful. For example:
10 top tips for cooking the perfect beef roast
Education is one of the key benefits of blogging for your beef meat-box business. The number of programmes on TV about farming right now should tell you what a huge appetite the public has for education on the farming industry and particularly individual farmers. Blog content that helps people to better understand the farming sector and connect with where their food comes from is very popular and effective right now. Examples of blogs that fit this idea include:
What does it mean to be RSPCA Approved?
Or
How to check if your beef is from the UK?
The other aspect of education that is important is about management methods. People broadly understand the difference between barn-kept, free-range and organic. But they may not understand the specific options available, especially when it comes to the environmental impact of different management techniques such as regenerative farming. Blog ideas could include:
How does regenerative beef farming work?
Or
Why we chose to produce [insert breed], a native/rare breed
For more farm marketing tips for your meat-box business, check out this blog.
We offer a marketing coaching package where we can teach you to write blogs and help you come up with your content ideas, amongst other benefits; check it out here. Or we can even simply write blogs for you on a regular basis. Contact us for a quotation here.
