Glamping has become a popular choice for farm diversification, offering a unique blend of luxury and outdoor adventure. However, standing out in this competitive market requires more than just a great location – it demands a clear and effective marketing strategy. In this blog, we’ll guide you through the key steps to building your strategy, from identifying your target audience to creating a seasonal content plan. Plus, don’t miss our free editable marketing plan template designed to simplify your glamping business growth.
Success for your glamping business could mean full bookings during peak season, glowing online reviews or increased Instagram followers, the key is to work out what is important to you and your business at this stage. But to achieve these, you need clear goals. For example, a general goal like “get more bookings” lacks direction, while a SMART goal – “increase summer bookings by 20% within three months through targeted Facebook ads” – provides clarity and is measurable. By defining success and setting SMART goals, you create a focused strategy that drives growth. Use this framework to ensure your efforts have clear and tangible outcomes and make sure your glamping business stands out in a competitive market.
Knowing your ideal guests is crucial to crafting a marketing strategy that attracts the right visitors to your glamping business. Are you targeting eco-tourists looking for sustainable escapes, families seeking adventure or couples after a romantic retreat? Just as valuable is identifying who isn’t your audience – such as parents expecting a kid-friendly environment if your site focuses on adults-only relaxation. This clarity helps refine your branding, pricing and promotional efforts, saving time and resources. Tools like Google Analytics and social media insights can reveal customer preferences and behaviours, ensuring your marketing efforts resonate with those most likely to book.
Your brand identity sets the tone for how guests perceive your glamping site. Start by defining what makes your location unique, whether it’s luxury eco-lodges, family-friendly yurts or off-grid retreats.
Choose a logo and colour palette that reflect this appeal; for example, earthy tones work well for eco-conscious sites, while bold colours can convey a playful vibe. Messaging is equally important – use language that resonates with your target audience, such as “luxury in nature” or “adventure with comfort ”. A cohesive brand identity across your website, social media and marketing materials builds trust and makes your glamping business memorable.
Start with your website. Ensure it’s user-friendly, mobile-optimised and equipped with reliable booking software. Research booking software options that integrate with your marketing tools for a seamless guest experience. For SEO, write engaging blogs targeting relevant keywords like “romantic glamping breaks” or “family-friendly outdoor stays”, and keep directory listings updated with accurate details.
On social media, platforms like Instagram are perfect for showcasing your site’s visual appeal. Post behind-the-scenes clips, guest testimonials or themed “day in the life” reels. Encourage guests to share their own content by offering incentives like competitions for “customer of the month” on your page. User-generated content builds trust and boosts reach.
Need help refining your marketing? Book a strategy session with Flame Marketing for tailored advice and tools to grow your glamping business. Together, we’ll create an online presence that drives bookings and builds your brand.
Content baskets are an excellent way to streamline your marketing by organising ideas into consistent themes. Start with 3–5 baskets tailored to your glamping business, such as:
Use these baskets to inspire blogs, social media posts and email campaigns. Rotating through them ensures variety while reinforcing your brand’s message. Expand as your business grows!
Paid advertising is a powerful tool for reaching your ideal customers on platforms like Facebook and Instagram. By using targeted ads, you can focus on specific demographics or interests, such as eco-conscious travellers or couples seeking romantic getaways. Retargeting ads are especially useful for engaging website visitors who didn’t book, reminding them of what your site offers.
To enhance your skills, Meta Business offers free training on ad creation and audience targeting – an invaluable resource for refining your advertising strategy. Understanding your ideal customer is essential for crafting ads that resonate, ensuring your investment generates bookings and brand loyalty.
The off-season is the perfect time to map out your marketing for the year ahead. Start with a high-level plan that aligns with key seasons, such as summer holidays or winter retreats. Break your calendar into themes or events, like “autumn glamping packages” or “holiday gift vouchers”.
As each season approaches, refine your plan into a more detailed strategy. For example, finalise specific social media campaigns, email promotions and local collaborations closer to the season. This approach gives you flexibility while ensuring your marketing stays consistent. Use this time to stockpile content, schedule posts and pre-plan blog topics to reduce last-minute stress.
Tracking your marketing efforts is vital to understanding what works and where improvements are needed. Use tools like Google Analytics to monitor website traffic, identify your top-performing content and measure conversion rates. Social media platforms, such as Meta Ads Manager, provide insights into engagement and ad performance.
Regularly review these metrics to spot trends and adjust your strategy accordingly. For example, if a blog drives traffic but doesn’t convert, refine your call-to-action. Access free training from Google to master tools like Analytics, equipping you to make data-driven decisions that maximise your glamping business’s marketing success.
A well-rounded marketing strategy is key to standing out in the competitive glamping industry. From defining your ideal guests and creating engaging content to leveraging paid ads and tracking your success, each step builds a strong foundation for your business.
Ready to elevate your glamping business? Don’t forget to download our free editable marketing plan template designed to kickstart your success!
