Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
farm diversification
Creating a sustainable farm diversification?
January 11, 2021
Dairy Farm Diversification
Farm Diversification – Organic eggs provide a new farm income.
January 13, 2021

Changes in how support payments are paid could help UK rare breed

January 12, 2021
Categories
  • News
Tags
Farm Diversification

With the support payments looking to change towards environmental factors. Native and rare breeds which suit the UK natural environments may be the answer to getting the most out of these areas. Here Ewan Pate talks to Martin Beard about the opportunities that may arise from this.

Rare breeds set to play a key role in UK landscape

As governments carve out their post-Brexit payment models. Ewan Pate speaks to Martin Beard, the Rare Breeds Survival Trust (RBST) new vice-president, about the opportunities and challenges facing farmers who keep rare and native breeds.

Martin Beard, from Parkhill House, near Arbroath, is looking forward to the challenge of protecting the surprisingly large number of Scottish breeds which are on the charity’s watchlist as either being endangered or at risk. Mr Beard and his wife Jackie are natural enthusiasts, with hands-on experience of looking after rare breed sheep and pigs on the 10 hectares (25 acres) of land around their house but neither is from a farming background. Mr Beard’s career has been mostly in marketing for the oil industry, including spells in the Middle East and at Montrose, just up the coast from their present home. Latterly he was based in Dunblane and involved in mentoring small business start-ups.

“We moved here to Parkhill House to pursue our dreams. We had both been interested in rare breeds even before we were married. I was brought up in rural Gloucestershire and while I was still at school I helped out on a local fruit farm which had pigs and laying hens. From then on I always felt farming and rural life were really important,” said Mr Beard.

He has been able to develop these interests by becoming involved in the recently formed Appetite for Angus food group which aims to encourage consumption of local foods and also as an organiser of the Smallholder Festival which has been held in recent years at Lawrie and Symington’s Lanark or Forfar markets. This year’s event, like so many others, was held virtually, but still managed to host a trade hall, seminars and a video-based livestock showcase.

Endangered

The Beards have brought their interest in rare breeds and local food together in their own business. They breed Oxford Sandy and Black pigs along with some Large Blacks and keep a flock of 25 Portland ewes with the meat sold either at Arbroath Farmers Market or through locally delivered meat boxes.

The slow maturing Portlands are an ancient Dorset breed typically producing mutton or hogget meat rather than lamb at up to three years of age and a carcase weight of 27kg to 30kg. Sales are built around the unique taste of the meat. They are in the RBST’s ’at risk’ category which means numbers UK wide are between 900 and 1,500.

“Popular with smallholders for grass-fed production, they produce one strong lamb each and can lamb any time of the year,” said Mr Beard.

He keeps up to eight Oxford Sandy and Black sows and favours them for their docility and ability to rear reasonable size litters. Although they are, like the Portland sheep, popular with smallholders they are still in the RBSTs ’at risk’ category. The Beard’s two Large Black sows are examples of an even rarer breed. Classified as ’endangered’ there are now reckoned to be only 100-200 left. This level of rarity makes it difficult to find genetic diversity meaning the Parkhill sows are without a boar at the moment. The use of AI is helping but much relies on breeders rotating boars to prevent in-breeding. A particular problem with traditional pig breeds can be the size of older boars which make then less suitable for breeding with smaller sows.

Mr Beard said: “There are challenges but there are also advantages with these traditional breeds in terms of lower inputs, less need for housing, easy births and good fertility, and the meat is fantastic. We keep our rare breeds because we like them but we also aim to make a profit.”

One of the issues, which is not exclusive to rare breed producers, is the lack of small scale abattoirs willing to undertake private kill. Mr Beard sees improving the situation as one of his priorities as an RBST vice-president. He has already been involved in a Government consultation into the provision of mobile abattoirs.

“Small and rare breed farmers often have to transport livestock long distances for slaughter which takes away from the local provenance a bit. Rare breed pigs can be big and hairy compared to modern breeds and that brings its own problems,” he said.

The main task however will be to keep a watchful eye on the status of rare breeds of livestock and poultry in Scotland.

“There are distinctly Scottish breeds of cattle and sheep on the RBST lists, but it is actually equines which are at the biggest risk, particularly the Eriskay pony. There are some still on their home island but we really need to make sure this wonderful traditional pack pony survives as a breed,” Mr Beard said.

“Among the cattle breeds, there are still very few original native-type Aberdeen-Angus. The Shetland breed is a little more numerous but still has minority status. These are easy calving, milky smaller cattle which could yet have a place in sustainable systems,” he added.

Scotland also has an incredible wealth of ancient sheep breeds. Many, including the Boreray, Soay, Castlemilk Moorit and North Ronaldsay feature on the RBSTs watchlist. “These are all part of the national heritage but who knows when the characteristics within these breeds might prove useful again,” added Mr Beard. One of his first tasks as RBST vice-president for Scotland will be to rearrange a conference – hopefully in March 2021.

Article is taken from Farmers Guardian

At Flame Marketing our core aim is to improve the rural economy through supporting agri-businesses and farms. We believe one of the key issues facing UK agriculture at present is the lack of understanding and the disconnect between the general public and the farming community. Through our Agri-marketing services, we are working to ensure consumers have a better understanding of the processed involved in making their food and maintaining the countryside.

Share
0

Related posts

Farm Diversification
January 21, 2023

Farm Diversification: How lockdown gardening hobby turned into veg business


Read more
Farm Diversification
January 15, 2023

Farm Diversification: Top tips for diversifying your farm business


Read more
farm business
January 11, 2023

Farm Business: How beef farmers are coping with the loss of BPS


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Instagram


5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
http://ow.ly/UGvu50DYWn4


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email