Move over McDonald’s – an enterprising farm in Wales has just opened what’s thought to be the world’s first drive-through takeaway. In a bold and unusual farm diversification, the Rhug Estate farm is now taking orders from hungry and hectic punters to complement its bistro, takeaway and shop farm diversifications.
Peckish travellers can call in at the drive-through to fill up on hot and cold drinks and a range of food – and the ever-environmentally conscious estate has made all of the takeaway packaging compostable.
Based on the A5 near Corwen in North Wales and owned by Lord Newborough, the farm is famed for its quality organic and exotic meat, which includes wild bison and Japanese sika deer. Rhug Estate covers 12,500 acres extending from Gwyddelwern in the north, Carrog to the east, Cynwyd to the south and Maerdy to the west. Our 6,700 acre in-hand organic farm in Denbighshire is the geographical core of the estate along with Rûg Mansion, the main residence. The Glynllifon Estate, near Caernarfon, includes the main in-hand farming enterprise of Ty Mawr which consists of approx. 1500 acres.
The remainder of our estate has about 170 tenancies includes: let farms, in-hand and let forestry, let cottages, commercial premises and storage. Traditional sporting including shooting and fishing, modern sports such as rally car driving, gorge walking, mountain biking, canoeing and other public events.
Lord Newborough, Owner of the Rhug Estate, said, “In this busy world we live in I recognise that not everyone has the time to stop and enjoy a delicious meal in our Bistro or at the take away, so the new Drive Thru will complement the facilities that we already have and provide an easy, quick, solution to the hungry traveller who wants to get back on their journey without delay. This will hopefully have broad appeal to locals and holiday makers alike.”
If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here.
Article taken from Farmers weekly
