As more and more farmers look for new income sources through diversification, farm marketing is becoming an increasingly hot topic. Gone are the days when farm marketing simply applied to large crop-buying corporations or the likes of national organisations such as the Wool Board.
Farm marketing can include all sorts of products and services, including flower farming. A tool that can be overlooked by farmers is blogging, and it is the same for flower farmers. In today’s digital landscape, blogging is critical in attracting new customers, boosting your website’s SEO, and even fostering a loyal community around your brand. But coming up with ideas can be hard, so we have compiled a list of blog ideas to keep you going for the whole year and beyond. So, let’s delve into 10 blog ideas specifically designed for British flower farmers to ramp up their farm marketing game.
Increased Online Visibility
Consistently publishing quality content can make you a favourite with search engines, leading to better rankings and, by extension, more visits to your website. Search Engine Optimization (SEO) is key in the competitive online landscape. Regular blogging can improve your site’s SEO, helping you to stand out in a crowded marketplace.
New and Returning Customers
A well-maintained blog can attract new customers and keep returning customers engaged, offering them value that goes beyond your flowers. Using a blog to educate and inspire your customers can lead to more sales and more frequent visits to your website, all of which is good for your business.
Educational blogs teach your customers about your business and products. The goal should be to create better, more educated customers who can advocate for you when telling others about your business. You can also use educational blogs to highlight the value of your products and the differences between you and your competitors.
If you are also interested in providing flower/arrangement services or offering courses, then you will need to consider this as part of your farm marketing. Blogs can be really effective for promoting these services by highlighting some of the areas of knowledge you may cover in a course, while also showing off your own expertise. You need to consider who your ideal customers are and what their common questions are. Those with some experience in flower arranging are likely to have different topics of interest and may use different language than newcomers would.
Showcase the variety of flowers that bloom in spring in Britain. Inform your customers about what they can expect in your upcoming spring collections. This is all about getting the interest levels up early in the season to ensure strong sales all season long.
Discuss the ecological importance of bees in flower farming, and in your customer’s gardens. This blog is also an ideal opportunity to explain how your practices help sustain local bee communities.
Offer insight into what flowers are typically in season during the British summer and tips for keeping them fresh during the warmer months. Include advice on how to care for cut flowers to ensure they look their best for as long as possible.
Discuss how locally grown flowers play a part in various British traditions and ceremonies, appealing to customers’ sense of national identity. Include information about where specific flower traditions come from and the meaning behind different flowers and colours, for example, yellow roses for friendship.
This is a great winter blog idea to keep new content going on your website even when you don’t have many or any flowers to sell. Include information about how you prepare for winter and what jobs you get done during the season.
Provide a how-to guide for arranging British-grown flowers in a way that enhances their natural beauty. This could also involve video tutorials and if you are looking to create a paid-for arrangement training service, this would be an excellent blog to promote it through.
Inform customers about native British flowers that are commonly grown on local farms, enriching their knowledge and curiosity about your products. Focus on how even native flowers can be worthy of arrangement. An alternative to this could focus on using “weed” or hedgerow plants as foliage in arrangements.
Educate readers on the sustainable methods used in your flower farming and why it’s good for both them and the planet.
Discuss the flowers that are in season during British holidays like Christmas and Easter, helping customers plan their decorations. This could also be a great place to discuss dried flower arrangements if you offer them.
Provide a comprehensive guide on how to select floral gifts for various occasions, focusing on the types of arrangements that work best for events common in Britain. This could include details about the meaning behind specific flowers as part of the gift-giving guide to avoid offending someone with the wrong message.
You will notice some of the blog titles suggested in this blog, and many on our website, have numbers in them. This is for a good reason. Statistically, people are far more likely to click on a blog that is in a list format or has a number in the title. Depending on your industry, it is up to 7 times more likely that someone will click on the blog if it has a number in the title.
The choice of number is also important. Human psychology means we are more likely to engage/notice some numbers over others. Prime numbers such as 3, 5, and 7 are top of this list, but 10 also ranks well, as do odd multiples of 7, such as 21 and 35. For most blog content, I would try to stick to 3, 5, 7, or 10, as any more than that can become too long or the quality of the content will drop which harms SEO ranking.
Using numbers can also be helpful if you are not a keen or confident blog writer, as it can help to focus your thoughts and encourage you to complete sections of the blog like a checklist, making the process less painful.
The key to creating a successful farm diversification is farm marketing, but it can be hard to know where to start or what to talk about. This blog provides you with content ideas, and while we have focused on blog content, many of these could be adapted to social media posts as well.
In today’s competitive market, it’s essential to offer more than just a product or service. Blogging allows you to provide additional value, sharing your expertise and passion for flower farming with a wider audience. By implementing these blog ideas into your farm marketing strategy, you’re not just boosting your SEO or increasing web traffic, you’re also building a brand that people can trust and relate to.
To find out more about how we can help you with your farm marketing check our coaching package or book a free marketing strategy session.
