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Farm Marketing Management Case Study: B&W Feeds

April 17, 2023
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Farm marketing

Farm Marketing Management Case Study: B&W Feeds

At Flame Marketing, we believe in the power of effective marketing to help businesses achieve their goals. And when B&W Feeds approached us in the summer of 2022, we knew we could help this livestock feed company reach new heights by supporting their farm marketing. 

B&W Feeds is a leading provider of pre-mixed feed, mobile mill and mix, and static mills for livestock. Operating across the south coast, B&W Feeds has established a reputation for quality and reliability in the industry.

However, they recognised that they needed to improve their marketing efforts to reach a wider audience and grow their business.

How to start reviewing a farm marketing strategy?

We started working with B&W Feeds by conducting a thorough analysis of their marketing strategy. We identified areas that needed improvement and created a customised plan to address their unique needs.

Our first step was to complete an SEO strategy to optimise their website and make it more visible to potential customers.

We also began managing B&W Feeds’ Facebook page, creating organic posts to increase engagement and grow their following. We also began cross selling their products via email marketing campaigns aimed at current customers. We plan to expand these campaigns to include new customer engagement later in the year.

To establish B&W Feeds as an expert in their industry, we began publishing regular blog content on their website. These blogs include expertise pieces, SEO-informed blogs, and customer case studies. This content helps attract new customers and builds trust and credibility with existing ones.

As part of our marketing efforts, we also provided PR and advertising support, including graphic design. We worked closely with B&W Feeds to create eye-catching adverts and designs that reflect their brand image.

At Flame Marketing, we take pride in our work and are thrilled with the results we have achieved for B&W Feeds. By collaborating with them and providing tailored marketing solutions, we’ve helped them reach new audiences, engage with current customers, and establish themselves as industry experts. We’re excited to continue working with B&W Feeds and can’t wait to see what the future holds for their business.

What does B&W Feeds have to say about working with us?

We started with Flame Marketing in July 2022. Hayley really understands our business and the services we offer and are trying to promote. She was quickly able to pick up the correct tone and has been putting up some fantastic posts and blogs on our website and social media.

It is brilliant to be able to send over ideas, photos, bullet points and have Hayley turn them into informative articles or eye-catching adverts. It has taken away a lot of time and stress allowing a professional to manage our marketing and PR. We are still currently working on revamping our website and can’t wait to see the results.

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Instagram


5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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