Marketing Ideal Customer
We start by helping you to define and develop your ideal customer, knowing your ideal customer is key to creating a successful marketing strategy.
Who are they? Where will they find you? What do they care about? How do we engage with them?
A carefully researched marketing strategy drives brand awareness and sales though marketing content which is speaks directly with your ideal customer.
Transforming Marketing for
an On-Farm Butchery
The Challenge: Expanding Retail Sales During Industry Turbulence
An on-farm butchery approached Flame Marketing seeking support in expanding their retail sales. Despite being located outside of our usual area, we recognized the importance of providing a personal touch through on-site visits. The butchery had already established a strong local presence, but shifts in the hospitality sector were negatively impacting their sales to restaurants and food service businesses. The ultimate goal was to increase revenue to support the family’s next generation, ensuring the farm could remain a sustainable family business.
The Solution: Strategic Marketing for Growth
We worked closely with the butchery to develop a comprehensive marketing strategy that combined digital and content marketing with a focus on community engagement.
The Results: A Significant Boost in Retail Sales
Through the targeted marketing strategy, the butchery saw measurable results, including:
A substantial increase in Instagram engagement and non-follower reach, helping to grow their audience.
Increased retail sales despite challenges in the hospitality sector.
The butchery’s efforts have helped lay the foundation for long-term growth, supporting their goal of creating a sustainable role for the next generation on the farm.
Marketing Ideal Customer
We start by helping you to define and develop your ideal customer, knowing your ideal customer is key to creating a successful marketing strategy.
Who are they? Where will they find you? What do they care about? How do we engage with them?
A carefully researched marketing strategy drives brand awareness and sales though marketing content which is speaks directly with your ideal customer.
Marketing Strategy Successes
Following the COVID Lockdown in March 2020 many schools had to swap to remote learning, as a school ICT provider, Soft Egg was perfectly positioned to offer support including being able to provide remote learning set up under the Department for Education grant scheme. This became the key focus of social media marketing, targeting headteachers and school decision makers through organic LinkedIn content and Facebook advertising.
The business has now asked us to work with them on their new sister business which will be launching in 2021.
Marketing Content Engagement
Our skills in creating impactful marketing strategies, supported by great content and copywriting expertise has supported the growth for our clients’ businesses.
By working with us our clients no longer need to worry about their marketing strategy. Instead, they can focus on growing their business and giving their customers an exceptional experience. We often hear from clients who since working with us, feel less stressed and are enjoying their businesses again.
By having a clear targeted and effective marketing strategy, we have helped our clients to increase their brand awareness and sales giving them the tools to succeed.
Through working with us many clients have not only increased their revenues but have also been able to take on growth projects such as increasing their capacity.
Marketing Content Engagement
Our skills in creating impactful marketing strategies, supported by great content and copywriting expertise has supported the growth for our clients’ businesses.
By working with us our clients no longer need to worry about their marketing strategy. Instead, they can focus on growing their business and giving their customers an exceptional experience. We often hear from clients who since working with us, feel less stressed and are enjoying their businesses again.
By having a clear targeted and effective marketing strategy, we have helped our clients to increase their brand awareness and sales giving them the tools to succeed.
Through working with us many clients have not only increased their revenues but have also been able to take on growth projects such as increasing their capacity.
Case Study: Cornerstone Property Development
Cornerstone is a Devon-based property development company specializing in small, bespoke housing developments of 2-5 homes.
Flame Marketing partnered with Cornerstone to create a targeted marketing strategy aimed at enhancing brand visibility, driving direct enquiries, and generating cost savings by bypassing estate agents.
Challenge
Small property developers like Cornerstone often incur substantial estate agent fees, particularly for premium homes. For Cornerstone, selling properties before needing to rely on estate agents became a primary goal. Additionally, Cornerstone needed to expand their land acquisition pipeline to sustain future developments.
Results
The direct inquiries from these campaigns are expected to result in sales that could save Cornerstone approximately £15,000 in estate agent fees for this project alone.
Testimonial
“Flame Marketing has transformed the way we approach property sales. Their expertise in social media has not only saved us significant costs but also brought in high-quality leads early in the process. We’re excited to see how their innovative strategies can help us expand and find new development opportunities.”
Through tailored social media campaigns and strategic marketing initiatives, Flame Marketing has helped Cornerstone achieve substantial cost savings, increase property enquiries, and lay the groundwork for future growth. Their partnership demonstrates how digital marketing can be a powerful tool for small property developers.
Pentagon Property Social Media Strategy Case Study
Pentagon Property was started in 2020, arguably the worst year to start any business, particularly a high investment business such as property. However, the business has grown in strength as it looks to provide a complete property consultancy service. One of the major issues faced in marketing the business was considering how best to explain the benefits of the business to their ideal customer. Therefore, we took the time to consider which areas of the business services to focus on and which type of customer to target.
Focusing on the landlord looking to retire or downsize we developed marketing strategies which targeted the fear of not being able to sell quickly, and then considered how working with pentagon would give landlords the advice and support to plan the sale of their properties such that they could get the best return on investment and could sell the properties quickly should they need to release cash. As a new business the marketing strategies will develop over time but the owners have been keen to utilise our marketing consultancy services alongside marketing management to ensure they are developing the business in the right way.
What this package will include:
Marketing Strategy
Who are your ideal customer
and how do we reach them?
We will work closely with you to develop a clear and detailed understanding of your ideal customer and their behaviours. So, we can ensure your products and our marketing strategy resonate with them passionately.
Marketing Management
and Content Writing –
now let’s get those sales!!
Working closely with you we will create marketing content which will resonate and convert your customers. We will provide ongoing marketing content for social media and blogs. This will include:
- LinkedIn Content – 5x posts per week targeting your ideal customer
- Facebook content – 3x posts per week aimed at reaching your ideal customer
- Facebook Ads – 1x ad campaign per month with research targeting of your ideal customer
- Blog content – 2x blogs per month of approx. 1000 words optimised for search to help your customers find you.
We will also support you by creative mini graphics for social media, image editing and preparation for social media and on-going marketing consultation support.
The investment in your business
This package is based on an ongoing contract of £600 per month.
What this package will include:
Marketing Strategy
Who are your ideal customer
and how do we reach them?
We will work closely with you to develop a clear and detailed understanding of your ideal customer and their behaviours. So, we can ensure your products and our marketing strategy resonate with them passionately.
Marketing Management
and Content Writing –
now let’s get those sales!!
Working closely with you we will create marketing content which will resonate and convert your customers. We will provide ongoing marketing content for social media and blogs. This will include:
- LinkedIn Content – 5x posts per week targeting your ideal customer
- Facebook content – 3x posts per week aimed at reaching your ideal customer
- Facebook Ads – 1x ad campaign per month with research targeting of your ideal customer
- Blog content – 2x blogs per month of approx. 1000 words optimised for search to help your customers find you.
We will also support you by creative mini graphics for social media, image editing and preparation for social media and on-going marketing consultation support.
The investment in your business
This package is based on an ongoing contract of £600 per month.
Sign up to our Newsletter
We promise not to clog up your inbox, just the odd email with some helpful hints and top tips for your farm business, plus keep up to date with our new blogs, case studies and company news.
Sign up to our Newsletter
We promise not to clog up your inbox, just the odd email with some helpful hints and top tips for your farm business, plus keep up to date with our new blogs, case studies and company news.
