Agriculture marketing comprises the process of using marketing activities to sell a farm product to consumers. Agriculture marketing aims to improve the farm’s sustainable income while offering high-quality products to consumers.

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Why you need Agri Marketing! (your new route to market)

Organic farming is a more sustainable method of food production. Organic practices reduce farming’s impact on the environment, increases bio-diversity, and improves soil quality. Many consumers now actively look for organic products.

Check out this blog – Will it benefit my farm business to go organic?

Marketing solutions for farms can range from social media to print media. However, marketing for family farms increasingly focuses on selling to consumers directly through websites and social media marketing.

Check out this blog and free download – How to create a farm marketing strategy?

Farming diversification means adapting a farm’s operation to include a wider product range. This could be changing the route to market by selling direct to consumers or non-farming activities such as glamping.

Check this blog to find out more about how diversification can help your farm! – 4 Profitable farm diversification ideas for sheep farmers

Social media allows agri-businesses to reach new consumers from a wider geographical area. While also providing farms with huge market research opportunities and the chance to develop strategic partnerships, further improving profitability.

check out this blog – Agri Marketing: Top 5 Tips to increase your social media reach

Organic farming focuses on natural practices and aims, where possible, to eliminate the use of chemicals in farming, including not using artificial fertilisers and pesticides. This is a growing sector with increasing consumer demand.

When creating a marketing strategy for your farm, consider:

1. Who is your target market?
2. What is different about the product can you offer?
3. Where/how can you communicate with consumers?

Check out this blog – How to create a farm marketing strategy?

Farming management covers all operational decisions related to the sustainable management of a farm business. This includes decisions related to crops, investments, marketing and growth. The goal is to maximise sustainable profits

Check this blog for more on managing a family farm for the future!

sustainable farm diversification

Organic farming reduces the impact environmental impact of agriculture, reducing pollution from chemicals such as pesticides. It increases bio-diversity which improves pollination, improves soil quality and fertility, increasing crop quality while reducing erosion.

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Social media presents opportunities and threats to agriculture. Animal rights activists can create a hostile environment for agri-businesses on social media. But it can also allow farms to connect with consumers.

Farm Marketing: How to Use social media to market your Farm Business

Sustainable farming methods include:

• Organic farming
• Crop rotation and field resting
• Agroforestry practices
• Enhancing biodiversity
• Complimentary farming e.g. bee-keeping for pollination
• Integrated pest management (IPM)

Organic farming is a more sustainable method of food production. Organic practices reduce farming’s impact on the environment, increases bio-diversity, and improves soil quality. Many consumers now actively look for organic products

We have a blog coming soon on this topic – sign up to our newsletter to receive regular updates.

Social media allows farmers to communicate with consumers from a wider geographical area. While also providing farms with a wealth of information and market research, and key partnership opportunities, further improving profitability.

social media marketing for Agri-business

Organic farming is better for the environment. Organic farming practices reduce the environmental impact of agriculture. It also increases bio-diversity and encourages local wildlife. Consumers are increasingly interested in organic products.

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