Before you start planning your farm diversification project you need to know that you will have enough customers. To do this you need to work out who your ideal customer is and how to target them. Marketing only works effectively when it is targeted at a specific customer, if you try to sell to everyone you will end up targeting no-one.
£17.00
Before you start planning your farm diversification project you need to know that you will have enough customers. To do this you need to work out who your ideal customer is and how to target them. Marketing only works effectively when it is targeted at a specific customer, if you try to sell to everyone you will end up targeting no-one.
In this E-book Guide we tackle how to research your ideal customer, how to find them online, and how to target your ideal customer through effective marketing. We even show you how to write content that will resonate with your ideal customer and ensure your farm diversification project is a success.
Throughout the book you will find practical exercises to help you plan your marketing strategy and marketing content. It is also full the brim with practical actionable advice without any of the marketing jargon.
If you love our blogs or free farm marketing strategy planner you will love this E-book.